Top Massachusetts Towns Buyers Are Watching This Year

As the Massachusetts real estate market continues to normalize, buyers are becoming more strategic about where they focus—not just when they buy. In 2026, attention is shifting toward towns that offer a strong mix of lifestyle, value, and long-term upside. Here are some of the Massachusetts towns buyers are watching closely this year.

Medford

Medford remains a top choice thanks to its proximity to Boston, expanding dining scene, and access to public transportation. Buyers love the blend of classic homes, newer developments, and relative value compared to neighboring Cambridge and Somerville.

Milton

Milton continues to attract buyers seeking strong schools, green space, and an easy commute into the city. Its neighborhood feel and access to the Red Line make it especially appealing to move-up buyers and families.

Peabody

Peabody has become a hotspot for buyers looking for more space without sacrificing convenience. With access to Route 128, solid shopping, and comparatively approachable price points, demand here continues to grow.

Waltham

Known for its vibrant restaurant scene and strong employment base, Waltham appeals to both first-time buyers and investors. Its location along Route 128 and commuter rail access keeps it consistently on buyer shortlists.

Braintree

Braintree stands out for its Red Line access, retail convenience, and suburban lifestyle. Buyers watching affordability closely are finding strong value here compared to other South Shore towns.

Salem

Beyond its historic charm, Salem offers walkability, culture, and coastal appeal. Buyers are drawn to its year-round lifestyle, ferry access to Boston, and growing local scene.

Why These Towns Matter

Across all these markets, buyers are prioritizing commute efficiency, lifestyle amenities, and long-term appreciation. Inventory remains limited, so towns that balance value with accessibility are naturally seeing increased demand.

The Takeaway

In today’s market, location strategy matters more than ever. Buyers who focus on towns with strong fundamentals—and act decisively when the right home appears—are positioning themselves best for success in 2026.